Hi. I'm Zach Goins.
A bit about me? I lost the eighth grade spelling bee on the word "sashay." I believe In-N-Out to be extremely overrated. "Ratatouille" is the superior Pixar film.
Now that we've gotten the important stuff out of the way...
I'm an entertainer at heart.
Whether I'm telling a story to friends, sending a message in Slack, or crafting the perfect piece of social content for your brand, the goal is simple: make people feel something. I'm always striving for a laugh, a retweet, and – especially – an ever-coveted Slack emoji reaction.
I've handled social media for the biggest names in sports and entertainment throughout my career, from top streaming services to elite pro sports teams, networks and beyond. If we're being honest, you've probably liked one of my memes.
Social strategy is my bread and butter. And I'm not just talking big picture. From ideation to content creation, copywriting and pressing post, I do it all. I just know a comments section hates to see me coming. Consider your community managed. Trend sourcing, reactionary, and lo-fi content are my absolute favorites, because I believe that if you want your brand to succeed like a creator, you have to post like a creator.
Beyond the handles and hashtags, you can find me interviewing your favorite Hollywood stars on "Inside The Film Room," the film, TV and pop culture vertical I founded in 2018. Not to brag or anything, but "Shrinking" actor Luke Tennie once told me my questions remind him of "Hot Ones" host Sean Evans. There is no higher compliment.
So, if you're looking for the perfect caption, campaign, or question to ask, let me know. Let's create it together.
